This study aimed to examine the situation, general management and\nperformance of international private transportation services of passengers\nbetween Thailand and the Laos PDR at the Thai-Laos Friendship Bridge. Other\nobjectives were to analyze the market structure, competition behavior and the\nresults of passenger transportation industry�s performance. This study also aimed\nto propose policy recommendations in order to enhance efficiency and\nperformance development. Both primary and secondary data were obtained by\ninterviewing two entrepreneurs chosen by purposive sampling and analyzing\nmonthly data obtained from related public and private organizations over the\nperiod July 2007 to June 2010. Entrepreneurs provided international bus services\nfrom cities within Thailand (Khon Kaen and Udon Thani) and the Lao PDR,\nregular shuttle buses at the bridge, and private hire vans and buses.\n The results showed two companies operating in an oligopolistic market\nstructure. The performance of both companies is nearly the same. The efficiency\nindex measurement utilized for both companies were the same; however the\nresults were slightly different. The levels of technology application within both\norgainisations were also similar. Policy recommendations for efficiency and\nperformance development are as follows. Entrepreneurs should increase the\nfrequency of services as well as the number and variety of vehicles available to\npassengers and each vehicle should run at full capacity. Improving the services to\nbe more convenient in terms of the speed, safety and efficiency is also necessary.
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